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(Video) Selling Eight Products Without Losing the Customer

Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.

March 12, 2018

Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.

Tags: F&I manager, F&I menu, F&I products, F&I training, So Here's the Deal

Author: Ronald J. Reahard | Posted @ Monday, March 12, 2018 3:52 PM | » Comments(2)

(Video) Have a Real Conversation

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

July 7, 2017

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

Tags: discovery interview, F&I menu, F&I process, F&I products

Author: Ronald J. Reahard | Posted @ Friday, July 7, 2017 1:34 PM | » Comments(8)

(Video) Overcoming Helicopter Parents

The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.

November 4, 2016

The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.

Tags: F&I menu, F&I training, Handling Objections

Author: Ronald J. Reahard | Posted @ Friday, November 4, 2016 12:01 PM | » Comments(0)

[Video] Perfect Timing

Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.

November 13, 2015

Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.

Tags: direct marketing, F&I menu, F&I process, J.D. Power & Association, service department, service drive, vehicle service contracts, VSC

Author: Ronald J. Reahard | Posted @ Friday, November 13, 2015 4:23 PM | » Comments(0)

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