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Handling the ‘Last Car’ Objection

Older clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.

November 14, 2017

Older clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.

Tags: F&I manager, F&I process, F&I products, objection handling

Author: Ronald J. Reahard | Posted @ Tuesday, November 14, 2017 3:47 PM | » Comments(1)

Sold But Not Closed

An F&I manager from Atlanta had a service contract sold to a cash customer — that’s until he went for more. The magazine’s resident F&I pro weighs in.

October 10, 2017

An F&I manager from Atlanta had a service contract sold to a cash customer — that’s until he went for more. The magazine’s resident F&I pro weighs in.

Tags: Cash Customer, F&I process, F&I products, overcoming objections

Author: Ronald J. Reahard | Posted @ Tuesday, October 10, 2017 4:14 PM | » Comments(3)

(Video) Have a Real Conversation

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

July 7, 2017

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

Tags: discovery interview, F&I menu, F&I process, F&I products

Author: Ronald J. Reahard | Posted @ Friday, July 7, 2017 1:34 PM | » Comments(8)

(Video) Handling Remote Deliveries

An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.

February 10, 2017

An F&I pro from Atlanta is struggling with deals involving remote deliveries. The magazine’s resident F&I expert has the answer.

Tags: F&I products, online F&I, Remote Deliveries, Ron Reahard

Author: Ronald J. Reahard | Posted @ Friday, February 10, 2017 3:12 PM | » Comments(1)

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