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[Video] Selling to Short-Term Owners

The magazine’s F&I pro responds to a question about how to build value in F&I protections if the customer says he plans on paying off his loan long before the term expires.

February 9, 2018

The magazine’s F&I pro responds to a question about how to build value in F&I protections if the customer says he plans on paying off his loan long before the term expires.

Tags: F&I manager, F&I process, F&I products, GAP, objection handling, short-term owners, vehicle service contract

Author: Ronald J. Reahard | Posted @ Friday, February 9, 2018 5:31 PM | » Comments(1)

Handling the ‘Last Car’ Objection

Older clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.

November 14, 2017

Older clients who say they are buying their last car need to be protected just as much as a first-time buyer. The magazine’s resident F&I pro explains.

Tags: F&I manager, F&I process, F&I products, objection handling

Author: Ronald J. Reahard | Posted @ Tuesday, November 14, 2017 3:47 PM | » Comments(1)

(Video) Handling the 'Be Back' Objection

Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.

December 6, 2016

Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.

Tags: F&I, objection handling, training

Author: Ronald J. Reahard | Posted @ Tuesday, December 6, 2016 12:03 PM | » Comments(0)

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