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(Video) Handling the 'Be Back' Objection

Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.

December 6, 2016

Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.

Tags: F&I , Objection Handling, training

Author: Ronald J. Reahard | Posted @ Tuesday, December 6, 2016 12:03 PM | » Comments(0)

(Video) Selling Paint Protection

Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.

July 6, 2016

Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.

Tags: F&I Product, Paint Protection, sales, training

Author: Ronald J. Reahard | Posted @ Wednesday, July 6, 2016 3:24 PM | » Comments(8)

No Friend of Mine

F&I trainer details a foolproof method for convincing your next ‘third basemen’ to switch teams.

May 6, 2016

F&I trainer details a foolproof method for convincing your next ‘third basemen’ to switch teams.

Tags: Service Contract, Technique, Tips, training, Value

Author: Ronald J. Reahard | Posted @ Friday, May 6, 2016 10:54 AM | » Comments(8)

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