Finding GMAC Insurance
It’s clear the company formerly known as GMAC Financial Services is on the rebound, but what about its insurance unit? Well, the editor gets the scoop.
It’s clear the company formerly known as GMAC Financial Services is on the rebound, but what about its insurance unit? Well, the editor gets the scoop.
GMAC Financial Services has completed the sale of its U.S. consumer property and casualty insurance business, GMAC Insurance Personal Lines, to American Capital Acquisition Corporation (ACAC). The sale includes GMAC's U.S automobile, commercial vehicle, motorcycle and recreational vehicle insurance offerings.
Building customer rapport, tailoring a menu to the customer’s needs, and not using hard-sell tactics are definitely three keys to successful F&I product sales. But in today’s dismal setting, the sales department really needs to be part of the equation.
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