The Industry's Leading Source For F&I, Sales And Technology

Certification & Training

Video: F&I’s Tip of the Week

August 02, 2011

The Customer Interview: The ‘Why’ Factor

Gerry Gould, United Development Systems’ direct of training, provides his take on why the customer interview is so important in Part 1 of this three-tip series. He’ll also talk about what five questions a properly conducted interview will answer in the minds of consumers.

To view the clip, click here.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Video: F&I's Tip of the Week

Point-of-sale materials, such as product brochures, serve as a nice aid on the road to an F&I product sale, but be careful, says Gerry Gould in this week’s “Tip of the Week.”