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VIDEO: Tip of the Week

November 03, 2011

Tip of the Week: Using the Right Verbiage

F&I producers need to be careful about the words they use when working with a customer. Not only can the wrong word cause trouble down the road, but poor word choice could also mean a lost sales opportunity. UDS’s Gerry Gould runs through five words that need to become part of every F&I manager’s lexicon.


  1. 1. Jason Bayko [ November 03, 2011 @ 12:21PM ]


  2. 2. Scott Cooper [ November 03, 2011 @ 05:33PM ]

    Nice work Gerry. Vocabulary is the key to F&I success. Knowing which words to say to clients is critical to the close. Your videos are awesome sales tools and we appreciate your vital essential knowledge that you so willingly share. THANK YOU!!!


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VIDEO: Tip of the Week

UDS’s Gerry Gould offers a simple tip on how to keep your averages up when faced with customers that simply won’t buy.