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Certification & Training

Ford to Start Selling Focus Electric at 67 Dealers This Spring

May 01, 2012

The 2012 Ford Focus Electric.
The 2012 Ford Focus Electric.

DEARBORN, Mich. — Ford has certified its first group of dealers to sell the automaker’s first all-electric car, the 2012 Ford Focus Electric. Ford said the 67 dealers are located in California, New York, and New Jersey and will begin selling the vehicle later this spring.

Ford explained that dealer certification, in this case, means dealers meet Ford’s guidelines for selling electric vehicles, which includes installing at least two on-site charging stations and participating in specialized training. Here is the full list of requirements:

  • One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area
  • At least one Focus Electric must be available at all times for demonstrations and events
  • Of the sales consultant, sales manager, service advisor and service manager jobs at each location, 80 percent must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification
  • Each showroom will have point-of-purchase display materials including digital assets and window signage
  • Participation in a Ford Go Green Dealer Onsite Facility Assessment to identify energy and cost saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction

The company says that after first being available in California, New York and New Jersey, the Focus Electric will arrive in 19 markets across the U.S. by the end of summer and nationwide by the end of 2012.

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