Edie Hirtenstein, director of business development.

Edie Hirtenstein, director of business development.

CARMEL, Ind. — instaVIN, a provider of vehicle history reports and technology products, has named Edie Hirtenstein director of business development. The 14-year automotive industry veteran will be responsible for managing customer relationships and identifying and implementing products and services that could further expand the business, according to the company.

Hirtenstein will focus on developing partnerships with major automotive service providers to identify integration opportunities for the company, particularly in the areas of remarking, vehicle data and collision information.

“Edie brings a rich knowledge of auto dealerships, auto finance companies, auto insurance and consumer use of car facts and report information,” said Jim Irish, CEO and president of instaVIN. “Her extensive experience with vehicle history report data and online VIN check processes will help us enhance our agility and proficiency as we continue to expand the capabilities and alliances of instaVIN.com." 

Hirtenstein has held various executive positions in product management at Experian Automotive and Equifax. She also served as director of data services for two years at instaVIN.

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