TrueCar Dealer Enrollment Hits All-Time High
TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.
TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.
TrueCar adds four new members to its National Dealer Council, a 20-member advisory panel of automotive retailing experts. With the new additions, the council now represents all major automakers.
TrueCar takes fire for new write-off policy that requires dealers to pay for every TrueCar user who walks through their door and buys a vehicle. The company’s chief executive said the new policy was added to provide clarity, not to punish loyal users of the service.
With the six new additions, TrueCar’s dealer council now includes 20 members who operate 276 franchises in 19 states.
The auto information site debuted a new print and TV ad that highlights 'a transformation of the company’s culture.’ Officials say the company’s makeover is the result of its work with its dealer council.
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