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EasyCare Partners With Jeff Cowan’s Pro Talk on Service Drive Training

April 27, 2011

ATLANTA – EasyCare and Jeff Cowan have partnered to bring his Pro Talk sales training and consulting to more than 2,000 EasyCare dealers across the country. The companies share a mission to help increase auto dealership revenues and profitability in ways that also build CSI scores and long‐term customer retention.

“We’re always seeking new ways to help our dealers grow all areas of their dealerships. EasyCare Special Owner Services has significantly increased service traffic for our dealers over the last several years, so tying a world‐class training process like Jeff Cowan’s Pro Talk to deliver hands‐on training for the service drive personnel was the logical next step,” said Larry Dorfman, CEO of EasyCare. “Dealers today need more than an F&I development vendor; they need a comprehensive dealership development partner. This alliance with Jeff Cowan along with our recently announced strategic partnership with NCM Associates creates a powerful group of resources EasyCare can deliver to build revenues and CSI throughout all of our partner dealerships.”

Having trained thousands of dealership service managers and advisors, Cowan provides workshops and web‐based service advisor sales training that has set the standard for delivering measurable results.

“I am excited about this opportunity to work closely with EasyCare and its dealers in improving dealership profitability,” said Cowan, president of Jeff Cowan’s Pro Talk Inc. “EasyCare recently launched a service drive sales program that is the most comprehensive and effective system I’ve seen. Given EasyCare’s history of excellence in the service contract industry and the fact that they are the only VSC ever named a Motor Trend Recommended Best Buy, I’m confident in recommending EasyCare to forward‐thinking dealers seeking to maximize their profits in the service drive.”

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