The Industry's Leading Source For F&I, Sales And Technology

F&I Products

Toyota Offers Performance Accessories Package for 2011 Prius

July 04, 2011

TORRANCE, Calif. — The 2011 Toyota Prius offers the new Prius PLUS Performance Package, which includes components developed by Toyota Racing Development (TRD).
Available in limited quantity, PLUS allows the customer to choose from four popular Prius colors and includes a seven-piece aerodynamic ground-effects kit that delivers an aggressive and lower-profile stance. The custom body kit was designed to reduce the vehicle’s drag coefficient to provide better fuel efficiency. Race-inspired 17-inch forged alloy wheels also are available.

The performance side of the PLUS package includes track-tuned lowering springs and a tuned rear sway bar. Custom badging also is included, as well as limited-edition PLUS logo carpet floor mats.
Available as an add-on option on all Prius models, the PLUS Performance Package is available at $3,699 for Prius Two, Three, and Four models and $2,999 for the Prius Five. Ordering for the 2011 Prius PLUS Performance Package will begin in July.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



US Fidelis Owners Indicted on Multiple Felony Charges

Brothers Darain and Cory Atkinson, founders of now-bankrupt extended service contract company US Fidelis, were charged with multiple felonies, including unlawful merchandising practices, stealing and insurance fraud.