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Ford Credit Launches Lincoln-Branded Captive

November 08, 2011

DEARBORN, Mich. Ford Motor Credit Company announced the launch of Lincoln Automotive Financial Services (LAFS), a new captive established to serve Lincoln customers. It will provide branded financing products provided by Ford Credit.

“Lincoln Automotive Financial Services is the dedicated financing brand that complements the experience provided by Lincoln vehicles and our Lincoln dealerships,” said Bernard Silverstone, president of marketing and sales at Ford Credit. “Current and future Lincoln financing customers will enjoy the same exceptional service, with unique Lincoln branding.”

 All customer touch points — contracts, invoices and customer service support — are branded LAFS, according to the company. The brand also allows customers to manage their accounts online or from mobile devices, and research financing-related products and services on www.lincolnafs.com.

“With a strong Lincoln vehicle lineup, an exceptional dealership experience and competitive private-label financing, we expect to drive more sales and loyalty for Lincoln,” Silverstone said.

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