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F&I Tip of the Week: Selling the Premium Option

May 27, 2014

How do you get customers to commit to that left column, better known as the premium option? United Development Systems' Gerry Gould shows you how with this F&I Tip of the Week.


  1. 1. Jeff [ August 28, 2015 @ 06:58AM ]

    I pulled the quote below from the Article regarding the CFPB and product pricing.

    "The CFPB said the program misrepresented the cost of F&I products by claiming the vehicle service contract (VSC) added just “a few dollars” a day to the customer’s monthly payment and the program’s GAP offering added only “a few cents” a day. In reality, the service contract added an average of $43 a month, while the GAP product added 42 cents a day."

    Would you say this close is compliant?

  2. 2. Jeff [ September 14, 2015 @ 06:39AM ]

    Mr.Gould, would you care to comment on my post?

  3. 3. Johnny Groves [ October 13, 2015 @ 01:54PM ]

    New to F&I. Looking to learn from the pros

  4. 4. Brian [ October 15, 2015 @ 10:44AM ]

    Not sure who this Jeff guys is but "a few dollars", lets assume a few is 3 dollars, is 90 dollars a month. So in reality a service contract adding an average of 43 a month isn't bad "break down" as "a few dollars" a day..


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