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Priority One Offers New F&I Products for RV, Marine Dealers

January 19, 2016

PETERSBURG, Fla. —Priority One Financial Services Inc., an F&I outsourcing provider for the recreational industry, announced new F&I products for RV and marine dealers through a joint partnership with Protective APD.

The new aftermarket products for marine customers includes theft protection, which is available for hull coverage on new and pre-owned boats, and a standalone tire-and-wheel program, which protects tires and wheels from unexpected road hazards and offers roadside assistance.

The new aftermarket products for RV customers include theft protection as well as standalone tire-and-wheel repair, Deluxe Motor Club with windshield repair and key replacement, and a Motor Club membership that includes roadside assistance and motor club benefits. Customers with motor club may have access to custom trip routing service, trip interruption benefits and discounts on hotels, rental cars, travel, entertainment and attractions.

“By offering additional choices of aftermarket products to our dealer customers, it increases the chances of finding a product that a customer might need or be able to relate to,” said Lorraine Mariotti, Vice President - Lending of Priority One Financial Services. “This should easily help us increase our sales of aftermarket products for our dealers and increase their overall profitability on each deal.”

The new products are current be offered by dealers operating in 11 states. They include Florida, Kentucky, Georgia, Colorado, Pennsylvania, Louisiana, Iowa, Illinois, Missouri, Ohio and Indiana. Officials said the company plans to expand its new offerings into additional states later this year.

For more information, click here.

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