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April 2017, F&I and Showroom - Cover Story

New-Age Sales

Pictured are Roadster COO Rudi Thun and CEO and founder Andy Moss. The latter was formerly head of vehicles for eBay Motors and COO of CarWoo! The San Francisco-based firm evolved from a California broker site to digital retailing solution provider in June 2016.

By Brittany-Marie Swanson

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

Tags: digital marketing, digital retailing, online F&I, Roadster

December 2011, F&I and Showroom - Cover Story

A New Age for Marketing

Jim Levine explains the contest rules to the first 100 contestants of the “Snap Up a Saab” campaign. The four-week contest ended on Dec. 1, which is when one lucky contestant drove off in a new Saab.

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: Augmented Reality, Customer Retention, Dealer Websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, Mobile Applications, mobile augmented reality, mobile leads, mobile solution, QR codes, Saab, web marketing, Web Tools, Web traffic

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