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January 2016, F&I and Showroom - Feature

Credibility Does Sell

Gerry Gould was one of the featured trainers at Industry Summit 2015, held at the Paris Las Vegas this past September. Along with fellow UDS trainer Fernando Romani, Gould presented “Actions Speak Louder Than Words.”

By Gerry Gould

Top trainer says rapport moves the metal, but credibility moves the paper. He lists five ways F&I managers can build product-moving credibility.

Tags: Creative Selling, F&I training, sales training

September 2015, F&I and Showroom - Feature

Rethinking the Showroom Generation Gap

By Scott Bergeron

The magazine’s newest contributor says the relationship between old car dawgs and new-age techies doesn’t have to be tumultuous.

Tags: Generation X, Generation Y, Millenials, sales training, technology

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