Digital Advertising Delivers Results
Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
Cadillac will be implementing a luxury focused, boutique experience at 700 dealerships in the company’s U.S. dealer network of 900 stores, according to Cadillac president Johan de Nysschen.
Ally's new Vehicle Intercept Program is designed to drive showroom traffic and increase new-vehicle sales at General Motors and Chrysler dealerships.
AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.
Dealer.com announced the launch of Dealer.com Digital Website Suite, an integrated marketing solution that offers tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.
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