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BMW Group’s Teams With Kelley Blue Book

April 21, 2009

WOODCLIFF LAKE, N.J. — BMW Group Financial Services of North America said last Friday that, its auto financing Website, was selected by Kelley Blue Book as its exclusive online lender for the Website. features convenient loan services and is designed to help consumers through every step of the car buying, refinancing and selling process. Launched in the fall of 2007, is a direct-to-consumer lending business unit of BMW Group Financial Services.  

Qualifying potential buyers researching the purchase and financing of a vehicle on can access a direct link to, where they easily can apply and be approved for a loan. Once approved, buyers can use’s unique loan process, the drive check, to negotiate with private sellers or auto dealers as if they have cash on hand – saving them valuable time and money.  

“Together with, we can now provide a new group of automotive shoppers with a convenient way to research financing options with,” said Fred Isele, president of

One of the few companies specializing in direct-to-consumer automotive financing, offers competitive rates, award-winning service, and time-saving tools. 

“Working together with we can now provide our millions of vehicle shoppers with a simple and easy way to obtain new and used vehicle financing whether buying from a dealership or a private party,” said Damon Bennett, director of business development for Kelley Blue Book. “We strive to work with companies that allow vehicle shoppers to make informed decisions and connect them to their next vehicle and allows us to achieve that goal.”





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