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RouteOne and DealerCentric Integration Eases Online Credit App Process

April 13, 2009

FARMINGTON HILLS, Mich. — RouteOne LLC announced last Friday it completed integration with DealerCentric, a software provider for auto dealers.

DealerCentric enables dealers to capture and convert leads to credit applications and qualify online or offline consumers to specific vehicles and lender programs at the beginning of the sales process, taking the guesswork out of structuring deals.

Utilizing DealerCentric’s online credit application and video guidance tools, F&I managers can import online credit applications to RouteOne, and submit to available finance sources on the RouteOne network.

“RouteOne is pleased to announce this integration with DealerCentric,” said Mike Jurecki, RouteOne CEO. “The integration builds upon our position as an open integration provider to our dealer customers, allowing them greater flexibility and choice to manage their F&I office as they best see fit.”

“With finance availability being the hottest issue facing the auto industry today, enabling consumers to get pre-approved in seconds stimulates consumer confidence,” said Pete MacInnis, DealerCentric CEO. “Enabling dealers to push those applications to finance sources using the RouteOne integration creates a more efficient process for the industry.”

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