The Industry's Leading Source For F&I, Sales And Technology


Auto Affordability Drops as Economy Improves

May 11, 2010

DALLAS — The purchase and financing of an average-priced new vehicle took 23.4 weeks of median family income in the first quarter of 2010, according to Comerica Bank's Auto Affordability Index.

The first quarter reading showed affordability worsened by 0.3 weeks from the Index's revised fourth quarter level of 23.1 weeks of median family income.

"Affordability deteriorated slightly in the first quarter, mostly due to the rise in interest rates on car loans," said Dana Johnson, chief economist at Comerica Bank.

Average car loan rates increased to 4.3 percent, 50 basis points above the 2009 average of 3.8 percent.

"With the ongoing improvement in the economy, consumers were willing to pay a bit more for new vehicles, allowing the car companies to offer less generous discounts and financing terms. The result is that auto affordability in the first quarter was the lowest in nine quarters," Johnson said.

The average total cost of buying and financing a new car increased by $500 to $27,500, an 8 percent annual rate increase from the previous quarter.

Median family income is estimated to have risen at a 2 percent annual rate in the first quarter.  

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



Ally Financial Names Chief Administrative Officer

Ally Financial Inc. (Ally) today announced that Barbara Yastine was appointed to the newly created role of chief administrative officer, effective immediately. She replaces Samuel Ramsey, chief risk officer, who elected to leave the company for personal reasons, but will remain with Ally until May 31, 2010.