GRAPEVINE, Texas — Peritus Portfolio Services LLC, a purchaser of performing and non-performing auto secured paper, has appointed Rod A. Heasley as executive vice president of sales and marketing.
Heasley will be responsible for implementing a sales and marketing strategy, as well as the development and management of an inside and outside national sales force. He will report to Gary Perdue, Peritus’ president and CEO.
“Rod’s extensive experience in organizing, managing and directing a national sales force will strengthen Peritus’ portfolio position nationally. With a proven track record of successfully building multiple large scale sales forces, along with international auto industry contacts in the services, auction and dealer circles are well suited to lead Peritus’ future development efforts as we continue our mission of building our world class financial services platform,” Perdue said.
Heasley has more than 26 years of experience in the automotive industry. Most recently, he served as the national sales director for Charter Warranty‘s automotive warranty program, where he was responsible for the overall supervision of more than 238 independent business development managers in the United States and Canada. He also developed an industry-recognized agent certification program.
Heasley has written numerous published articles on automotive sales training, self-motivation and dealer development techniques. He also has conducted sales training seminars for numerous state dealer associations and has been a speaker at national automotive conventions in 2007, 2008 and 2009. In addition, he served as the master of ceremonies at the 2010 F&I Convention and Expo.
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