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BMW Group Financial Services Offers New Content on Facebook

May 23, 2011

WOODCLIFF Lake, N.J. — BMW Group Financial Services now offers specialized content on the Facebook fan pages for BMW Financial Services and MINI Financial Services.

The BMW USA Facebook page now has a dedicated BMW Financial Services tab to increase brand awareness and provide consumers with information on financing and products. The “Financial Services” tab can be found at facebook.com/BMWUSA.

The MINI Financial Services Facebook page now has specialized content within the “World of MINI” tab, which highlights the MINI “Protection” viral video, the MINI Financial Services Mobile website, and the “Liquid Assets” game, which can be downloaded directly through a link to the iTunes App Store. The “World of MINI” tab can be found at facebook.com/MINIUSA.

According to Shaun Bugbee, vice president of sales and marketing for BMW Group Financial services (which oversees both BMW Financial and MINI Financial Services), the new integration provides content to the BMW and MINI community, reaching a loyal audience of more than 500,000 Facebook fans.

“Our goal is to deliver our customers, and enthusiasts, a complete brand experience,” said Bugbee. “The challenge for us was in creating a financial message within a consistent and sophisticated design that stays true to the spirit of social media platforms. We think we’ve surpassed our goal, and have plans to add additional content later this year.”

Bugbee added that the company is working to create various viral campaigns that will continue to support the prominent and growing social media audience while remaining integrated within the overall BMW and MINI brands.

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