The Industry's Leading Source For F&I, Sales And Technology

Finance

TrueCar.com Study: Gen X Shoppers Prefer Family-Friendly Cars

July 12, 2011

SANTA MONICA, Calif. — A new study by TrueCar.com indicated that Generation X shoppers — born between the 1960s and early 1980s — prefer vehicles that offer spacious room to accommodate their families. The car pricing and trends Website’s study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010, according to the company.

"Generation X consumers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles," said Jesse Toprak, vice president of trends and analysis at TrueCar.com. "This post-baby boomer generation has greater purchasing power and values practical luxury and safety features for their families."

TrueCar.com also compiled a list of top brands purchased by Generation X buyers in 2009 and 2010. Leading brands included Volkswagen, Land Rover and Audi.

"Generation X buyers have a work hard/play hard mentality and chose cars that were comfortable and convenient for their lifestyle,” said Kristen Andersson, automotive analyst for TrueCar.com. “They chose larger, more luxurious cars to take their families on vacations or kids to play soccer with ample room to store equipment and luggage."  

For more information, visit blog.truecar.com.

Top Brands for Gen X Buyers

(Age 28-45) in 2009 and 2010

Rank

Brands

Percentage of Gen X Buyers

1

Volkswagen

43.3%

2

Land Rover

41.5%

3

Audi

40.8%

4

Mazda

38.4%

5

Jeep

38.3%

6

Infiniti

37.8%

7

Acura

37.4%

8

Nissan

37.1%

9

Honda

36.7%

10

MINI

36.0%

  

Top Models for Generation X Buyers (Age 28-45) in 2009 and 2010 and Current Discount Percentage

Rank

Make/Model

Percentage of Gen X Buyers

MSRP (Manufacturers Suggested Retail Price)

Average Paid*

Percentage Discount from MSRP**

1

Volkswagen Routan

66.0%

$27,750

$26,536

4.4%

2

BMW M3 Sedan

63.6%

$56,775

$53,544

5.7%

3

Nissan Quest

60.0%

$28,560

$26,362

7.7%

4

Nissan Armada

59.9%

$39,465

$33,640

14.8%

5

Honda Odyssey

58.9%

$28,885

$28,195

2.4%

6

Toyota Land Cruiser

57.9%

$69,895

$67,404

3.6%

7

Toyota Sienna

53.9%

$25,870

$23,953

7.4%

8

Volvo XC90

51.5%

$39,275

$37,165

5.4%

9

Infiniti QX56

49.9%

$59,690

$57,138

4.3%

10

Chevrolet Aveo

48.5%

$12,725

$10,886

14.4%

*Average paid is the estimated average transaction price of a vehicle after incentives.

** Percent Discount from MSRP is rounded to the nearest tenth

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

AutoTrader.com: Consumers Shift Focus Toward Trucks, SUVs

AutoTrader.com's June Trend Engine report indicated that slightly lowering gas prices are likely contributing to the rising interest in larger vehicles.