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Sonic Automotive Going Mobile

August 09, 2011

TYSONS CORNER, Va. —Sonic Automotive Inc. announced that it has built and deployed a mobile reporting app for the iPad and iPhone using MicroStrategy Mobile.

"Mobility and business intelligence are two of our top strategic priorities," said Heath Byrd, vice president and chief information officer at Sonic Automotive. "Our executive and regional leadership teams live on the road, traveling from dealership to dealership.  This app allows them to stay connected to the data they need to run the business."

Using the new app, Sonic corporate executives and regional teams can access operational, financial and market information for their dealerships. The app currently provides a scorecard for each dealership, as well as insight into sales effectiveness and key operating metrics. The app also is used to analyze daily operating results and month-to-date financial results.

"The performance and convenience of our mobile reporting app on the user-friendly iPad and iPhone has been impressive," said Richard Hanks, director of enterprise business intelligence at Sonic Automotive. "Our executives and regional teams save a great deal of time and gain valuable insights into the business every day. The application was surprisingly easy to develop and we were able to deploy in a matter of weeks."

Sanju Bansal, chief operation officer at MicroStrategy, added: "Our mobile app platform is easy-to-use and enables companies to quickly build rich, intuitive applications that mirror the way people work."

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