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Kia Adds Free Carfax Reports to CPO Program

October 25, 2011

IRVINE, Ca.Kia Motors America Inc. (KMA) announced it has selected Carfax as its vehicle history provider of choice for Kia’s Certified Pre-Owned (CPO) program. Every CPO Kia vehicle will now include a free Carfax Vehicle History Report.

“Kia is constantly moving the needle in providing superior quality and value to their customers,” said Joe Koenig, vice president of Carfax. “Choosing Carfax Vehicle History Reports as an integral part of the Kia pre-owned vehicle certification process is a natural next step.”

Starting Oct. 1, Kia dealers participating in KMA’s CPO program are required to run a Carfax Vehicle History Report as part of the certification process for CPO vehicles. The Kia CPO program is administered by JM&A Group, one of the largest independent F&I companies.

A Carfax report is provided for used Kia-brand vehicles eligible for CPO certification, which have less than 60,000 miles and are no more than five model years old, according to the company.

"In addition to providing one of the industry's most competitive warranties, CPO Program Kia dealers can ensure even more peace of mind by providing a free Carfax Vehicle History Report with every Certified Pre-Owned Kia purchase," said Tom Loveless, vice president of sales for KMA. “Carfax’s unmatched vehicle history information not only adds value to Kia's CPO program, but gives our dealers an essential tool to build the confidence that turns more shoppers into buyers."

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