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RedBumper to Launch Mobile Inventory System

January 10, 2012

DALLAS RedBumper announced that it will unveil a mobile inventory management system at the 2012 NADA & ATD Convention and Expo. The new system is smartphone-centric and enables auto dealers to capture any and all inventory opportunities, including existing service customers, trade-ins, auctions, and private consumer listings, according to the company.

“In my NADA workshops, I’ll reveal the first real mobile inventory management system that is not only intuitive, but also the most powerful on the market,” Thompson said. “RedBumper’s mobile platform enables auto dealers to capture every imaginable source of inventory, and it’s completely mobile.”

SmartLot works in real-time on a smartphone mobile platform and blends historical performance with local market data to provide inventory stocking recommendations, according to RedBumper. As dealers acquire and liquidate vehicles, the tool analyzes the performance of each and compares the dealership’s needs to the best current market performers. 

The tool’s features include a built-in service drive harvester that helps dealers acquire inventory from their own customers on the service drive, and the Consumer Lane tool which provides listings of used vehicles posted for sale by consumers in the past 24 hours.

RedBumper will also launch SmartApp, a mobile app that features both a built-in VIN scanner and QR code scanner. When a consumer downloads the app, visits any dealer’s lot and scans a vehicle, their data is immediately provided to the dealership that sponsors the app. This allows the dealer to offer to beat a competitor’s price, or make the best bid to the consumer, according to the company.

SmartApp also provides the dealer with insight into the consumer’s shopping habits with data on all vehicles the consumer scanned. The app can also send coupons to specific consumers.

For more information, visit www.redbumper.com.

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