DEERFIELD, Fla. — Joanna Sherry has joined World Omni Financial Corp. as the assistant vice president of Marketing.

A subsidiary of JM Family Enterprises, Inc., World Omni is a leading provider of financial products and services to automotive dealers, consumers and lenders, officials said. Sherry will be responsible for supporting the marketing efforts of World Omni’s business units: Southeast Toyota Finance, CenterOne Financial Services, DataScan Field Services and DataScan Technologies.

Sherry has extensive experience in the automotive industry. She began her career with Ford Motor Company as a financial analyst and developed her role within the company by becoming a brand manager for the F-150 truck. Subsequently, she held senior level marketing positions with CarFax and VW Credit, and most recently was vice president of the Insurance Division for Hyundai Capital America. 

She recently relocated from California to South Florida with her husband and two children. 

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