The new solution, according to Pearl Technology, gives a dealer the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.
EasyCare is getting set to launch a new mobile app that will allow dealers to own the ODBII port in their customers’ vehicles. The connection will allow dealers to tailor service offers and alerts, as well as allow customers to perform a full health scan of their vehicle on their mobile device.
Automotive Mobile Solutions, a mobile marketing company serving automotive retailers, will be working with Deckspire to bring geo-targeted, geo-fenced mobile advertising to dealers.
Dealers are driving the auto industry’s digital advertising push, but manufacturers are still heavily favoring traditional media, according to a new report.
When car shoppers using a smartphone have a satisfying online experience with an automotive manufacturer or third-party automotive site, they are more likely to share vehicle information on social media, according to a new study.
Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.
A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.
The firm’s new study shows that service customers are far more likely to use mobile apps than QR codes, but only 10 percent of auto service customers are currently using a mobile app offered by their dealer/service provider.
J.D. Power and Associates reports that nearly one-third of in-market car shoppers use a mobile phone to assist with their purchase. Brands with the best mobile sites are Acura and Kia.
The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.
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