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Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.
To Catch a Customer
Optimists at the NADA and the AFSA conferences believe the industry is primed to sell a million more vehicles this year than in 2012. But as one dealer rep said, it’s going to take a unified effort to make that prediction a reality.
To Catch a Thief
Standing on the front lines of the government’s campaigns against terrorist activity and identity theft has put dealers in a tough spot — especially when that fight steps foot inside the dealership.
Stories about dealer practices that harm consumers are prevalent, but the facts seem to be difficult to come by.
Show of Force
The nation’s chief enforcement agency singled out five dealers for deceptive advertising in March. The magazine’s resident legal wiz weighs in.