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Rental Operations

Penske Acquires Hertz Ind. Franchising Rights

March 07, 2013

BLOOMFIELD HILLS, Mich. — Penske Automotive Group has acquired the assets and franchise rights to become the operator of Hertz rental car locations in certain markets throughout Indiana.

Penske will now operate more than 20 on and off-airport locations, including the Ft. Wayne, South Bend, and Indianapolis on-airport locations.

"With our purchase of the Hertz-Memphis, Tennessee market in October, 2012, this acquisition is a logical progression in our relationship,” said Bud Denker, President of the Penske Car Rental operations. “Our expansion will allow us to begin scaling our operations, and will help Hertz accelerate its growth in a key market."

Hertz will provide the company with a full array of services to help expand the market presence of the Hertz brand in Indiana while ensuring all products and services provided meet Hertz's standard of customer service.

“With this expanded partnership, we're confident we'll be able to accelerate our growth throughout the region and continue our expansion into the neighborhood market," said Mark P. Frissora, Chairman and Chief Executive Officer for The Hertz Corporation.  

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