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Shifting Your Service Brand to Drive Customer Loyalty
Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
The Right Approach to Adverse Action Notices
Compliance expert gets into the weeds on adverse actions. He explains why you must send a notice to every affected customer, and breaks down your choice of processes.
The Rise of Subscription Services
Automakers are dipping their toes in the subscription waters, but dealers and some industry watchers are skeptical about the business model’s lucrativeness and its ability to attract customers.
Q&A: Why You Mishandle Your Best Leads
Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.
Gettyimages.com/NicolasMcComber Dealers and the On-Demand Economy
What will your store do when softening demand turns into a showroom crisis? Mobility expert says the on-demand revolution offers plenty of opportunity for resourceful dealers.