The Industry's Leading Source For F&I, Sales And Technology

Software & Technology

TAG SEARCH RESULT: digital marketing

1  -  11  of  11

October 2017, F&I and Showroom - Cover Story

Bridging the Digital GAP

By Scott Hendriks and Vincent Weir

Once the king of the car-buying process, dealers are under attack in today’s Digital Age. Industry insiders believe auto finance sources hold the key to restoring order.

Tags: auto finance, digital marketing, digital retailing, direct lending, Indirect Lending, online F&I

April 2017, F&I and Showroom - Cover Story

New-Age Sales

Pictured are Roadster COO Rudi Thun and CEO and founder Andy Moss. The latter was formerly head of vehicles for eBay Motors and COO of CarWoo! The San Francisco-based firm evolved from a California broker site to digital retailing solution provider in June 2016.

By Brittany-Marie Swanson

Roadster’s Andrew Moss and Rudi Thun say they’ve created a digital transactional platform that works both in a buyer’s home and in the showroom. But as they readily admit, not every dealer is the ideal user.

Tags: digital marketing, digital retailing, online F&I, Roadster

May 2014, F&I and Showroom - Feature

Taking Note

Toyota Carlsbad has received two Notebook leads so far, but officials believe that number will increase when the OEM begins promoting the tool.

By Brittany-Marie Swanson

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

Tags: Car Shopping, digital marketing, J.D. Power and Associates, lead generation, lead management, Toyota

April 2014, F&I and Showroom - Feature

Building a Deeper Link

By Jeff Van Dongen

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

Tags: Dealer Websites, digital marketing, Internet Shopper, J.D. Power and Associates, search engine optimization

April 2014, F&I and Showroom - Feature

Transforming Automotive Retail

By Gregory Arroyo

Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.

Tags: Acquisition, Dealer Websites, Dealer.com, Dealertrack, digital marketing

January 2014, F&I and Showroom - Feature

3 Pillars of Digital Marketing

By Joe Mescher

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

Tags: digital marketing, online reputation management, social media

December 2013, F&I and Showroom - Feature

Doubling Down on Digital Marketing

By Peter Martin

Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.

Tags: ad spend, digital marketing, Peter Martin, Video Advertising

December 2013, F&I and Showroom - Feature

Raising The Stakes

By Paul Potratz

Marketing wiz says Google has raised the bar for ad agencies looking to become Google AdWords Certified. He explains what the change means to your operation.

Tags: digital marketing, Google, online advertising, Paul Potratz

December 2013, F&I and Showroom - Feature

PCs Still Rule Among Car Shoppers

We Expect Multi-Device Car Shoppers To Double Over The Next 5 Years

By Kirsti Correa

A new study proves that car shoppers prefer different tools for different stages of the buying process, and, for dealers, a bad mobile site is worse than none at all.

Tags: AutoTrader.com, digital marketing, Mobile Marketing, Study, web marketing

February 2012, F&I and Showroom - Feature

6 Digital Marketing Tools to Consider

By Brian Pasch

Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.

Tags: CRM, digital marketing, Facebook, marketing, Mobile Applications, Mobile Website, online reputation management, social media, web marketing

December 2011, F&I and Showroom - Cover Story

A New Age for Marketing

Jim Levine explains the contest rules to the first 100 contestants of the “Snap Up a Saab” campaign. The four-week contest ended on Dec. 1, which is when one lucky contestant drove off in a new Saab.

By Jennifer Washington

The convergence of the real and digital worlds is upon us, and marketers are scrambling to capitalize. Learn how some dealers are making sure auto retailers don’t miss out.

Tags: Augmented Reality, Customer Retention, Dealer Websites, dealership marketing, digital marketing, Kelley Blue Book, MAR, marketing, Mobile Applications, mobile augmented reality, mobile leads, mobile solution, QR codes, Saab, web marketing, Web Tools, Web traffic

« Previous1Next »