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February 2017, F&I and Showroom - Cover Story

F&I to Go

un Toyota’s Showroom2Go program combines process with technology. For the latter, the dealership partnered with website provider fusionZONE Automotive to customize the online buying platform. It includes a finance module, trade-in value calculator, and the software that puts it all together: Dealmaker.

By Brittany-Marie Swanson

Sun Toyota’s John Marazzi was already an internet sales evangelist before launching a fully online process in September 2016. In its first month alone, the program delivered 75 closed deals and an F&I per-copy average that was just $45 shy of the in-store average.

Tags: digital retailing, online F&I, Sun Toyota, Test Drive, Toyota, vehicle delivery

February 2015, F&I and Showroom - Cover Story

Security Risk

By Paul Chavez

A potential breach and a local news investigation prompted Street Auto Group’s Misty Lerch to make data security a top priority for her Amarillo, Texas-based group.

Tags: Cyber Security, data protection, dealer information security, PERSONAL IDENTIFICATION INFORMATION, Social Security Numbers, Toyota

July 2014, F&I and Showroom - Cover Story

Click to Enter

Sun Toyota, which has operated along the Gulf Coast of Florida for 37 years, is well known for its state-of-the-art facility and no dealer fee policy.

By Justina Ly

Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.

Tags: Business Development Center, Dealer Websites, Finance, Internet Leads, Online, Toyota

May 2014, F&I and Showroom - Feature

Taking Note

Toyota Carlsbad has received two Notebook leads so far, but officials believe that number will increase when the OEM begins promoting the tool.

By Brittany-Marie Swanson

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

Tags: Car Shopping, digital marketing, J.D. Power and Associates, lead generation, lead management, Toyota

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