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August 2015, F&I and Showroom - Cover Story

Trust Issues

By Gregory Arroyo

The breakup between TrueCar and AutoNation stirred up old emotions and accusations, but a former TrueCar exec believes both companies will survive the dustup.

Tags: AFSA Vehicle Finance Conference, AutoNation, Internet Leads, Ken Potter, lead generation, Michael E. Maroone, Scott Painter, TrueCar

April 2015, F&I and Showroom - Feature

Myth Busting

By David Robertson

The AFIP’s executive director wasn’t surprised to learn that dealers are once again upset at TrueCar, especially since the firm’s marketing still plays on perceptions that are simply not true.

Tags: haggle, online shoppers, TrueCar

January 2013, F&I and Showroom - Cover Story

True Allegiance

By Stephanie Forshee

TrueCar is wooing dealers once again, and the company’s founder admits it took a great deal of effort and a new business outlook to make that happen.

Tags: Bruce Gould, curve, Jim Ziegler, Michael Timmons, pricing curve, Scott Painter, Stephanie Forshee, Stewart Easterby, TrueCar

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