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Digital Retailing

Steering the Future of Automotive Retail

New EFG Cos President and CEO Jennifer Rappaport outlines strategies for industry stability through training and innovation.

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CarNow Appoints Kayne Grau as CEO

Will lead company's automotive retail innovation and growth strategies.

Cadillac Outranks Other Brands in Internet Response

The 2023 Pied Piper Internet Lead Effectiveness Study finds GM luxury brand’s dealerships respond best to website customer inquiries.

Customers Less Satisfied with Buying Process in 2022

New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.

AutoAPR Rolls Out TestDrive+ to Move Internet Visitors Further Down the Sales Funnel and Set Appointments Automatically

Dealerships that use TestDrive+ are now able to move interested customers down the sales funnel by taking them through inventory-specific payment calculations or shop-by-payment vehicle selection, and then invite the guest to schedule their test drive virtually.

Let’s Not Pave the F&I Cow Path

As the F&I process moves online, we can’t just transport what was designed for the physical world into the virtual world.

Barriers to Digital Sales and F&I

There are many barriers in the transformation to digital, but they can be largely overcome via a two-part interdependent strategy.

RouteOne’s Digital Retail Services Now Include Customer Prequalification

Prequalification functionality provides dealers with visibility into a consumer’s credit worthiness and requires only the consumer’s name and address to request a credit score and credit report.

The Current Setting for Automotive Digital Retail in 2021

2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.

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The Secret to Winning Todays Digital Buyer: Put the ‘I’ Back in Omnichannel

As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.

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