The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015.
The partnership will integrate DMEautomotive’s call center services and mobile app directly into the DealerSocket CRM system, providing secure connectivity for DealerSocket users.
DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons.
Data-powered, automated marketing platform offers five key ‘total retention’ weapons: direct behavioral targeting, mid-interval communications, loyalty, prepaid maintenance and mobile; offers new era marketing directed at today’s service realities.
Designed by the DMEautomotive Strategy and Analytics team, DMEInsights is a customer loyalty analytics system designed to drive dealership service marketing.
The firm’s new study shows that service customers are far more likely to use mobile apps than QR codes, but only 10 percent of auto service customers are currently using a mobile app offered by their dealer/service provider.
A new consumer survey from DMEautomotive reveals that service shops aren't cashing in on key service opportunities. It also shows that young, Internet-savvy shoppers are rewriting the purchase process.
News study from DMEautomotive confirms that prepaid maintenance plans drive service retention, but also reveals that one in four customers still stray from the dealership while under a plan.
Five of the company’s marketing programs for sales and service are now eligible for iMR sales matching funds and/or parts advertising funds.
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