Kelley Blue Book announced Jan. 26 a new version of kbb.com's
popular Blue Book Classifieds, developed in partnership with The
Reynolds and Reynolds Company, a provider of
integrated information management solutions to the automotive
retailing marketplace.According to Kelley Blue Book, through the agreement, auto dealers will be able to show consumers
used cars they have for sale on the same day the dealers place the
cars into their inventory. Dealers can also remove cars from consumer
view the same day they get sold. This real-time interaction addresses
the most common consumer complaint: inaccurate inventory.Reynolds AutoMark Web Services will provide the technology for
Blue Book Classifieds, as well as used vehicle listings from many of
its nationwide network of dealer clients.
According to the company, Blue Book Classifieds has been successful in connecting used car
shoppers with auto dealers. Nearly a million car buyers use the
service each month."Our new relationship with Reynolds and Reynolds will enable us to
fulfill the promise of what online classifieds should be about," said
Stephen Henson, vice president of marketing and business development
for Kelley Blue Book. "The reason car buyers use the Internet is to
see more up-to-date and more in-depth information about cars than
possible in newspaper classifieds and other publications. kbb.com will
become the leader in this important criteria."Greg Collins, senior vice president, Reynolds and Reynolds, said,
"We are pleased to work with Kelley Blue Book in the development of
kbb.com's Blue Book Classifieds. Our dealership customers will benefit
greatly by being able to tap into the tremendous number of consumers
using kbb.com. This relationship extends our vision we articulated
earlier this month when we announced the Reynolds Generations Series,
our new family of solutions and services -- that of a seamless and
convenient approach for consumers in researching and buying a car."Visitors to kbb.com first select "Buy A Used Car" and then use
Blue Book Classifieds to search for the availability of vehicles in
their local area. They can then contact the selling dealer. Technology from Reynolds and Reynolds "polls" dealer
used car inventories daily to make sure the information consumers are
seeing is the most timely on the Web. The new user interface will also
enable consumers to see "closest matches" to their search and other
"fuzzy logic" capabilities.About Reynolds and ReynoldsReynolds and Reynolds, headquartered
in Dayton, Ohio, is a provider of integrated information
management solutions to the automotive retailing marketplace. The
company's services include a full range of retail and enterprise
management systems, networking and support, e-business applications,
Web services, learning and consulting services, customer relationship
management solutions, document management and leasing services.About Kelley Blue BookBased in Irvine, Calif., Kelley Blue Book
is relied on by both consumers and the automotive industry, as a resource for car-buying research and information. The company
is currently celebrating its 75th anniversary. According to the company, over four million unique
visitors generate nearly 30 million pricing reports per month.
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