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MarketQuiz™ Selects to Provide Data Acquisition and Transfer Solutions

December 10, 2002

MarketQuiz™ has selected to provide real-time, accurate and comprehensive data from the automotive dealership management system (DMS). This allows auto dealers to partner with MarketQuiz to implement daily targeted e-mail campaigns, market research surveys and prospecting surveys for their customers, as well as employee satisfaction surveys and detailed reports of results.

MarketQuiz helps dealers connect to their target audience through the combination of online survey technology and high-end analytical reporting. The company says it helps dealers lower their sales and marketing costs, while increasing revenue through e-mail messages that customers can view and respond to at their convenience.

“The ability of to accurately and quickly retrieve DMS data is invaluable to MarketQuiz,” said Chase Fraser, president of MarketQuiz. “Since our system enables dealers to gather 60 percent or more of their customers’ email addresses, our programs allow dealers to slash their advertising budget, while seeing real, measurable ROI.”

The Data Acquisition and Transfer Solution aggregates inaccessible data from all types of dealer management systems to drive and measure sales and marketing programs to applications such as MarketQuiz’s. Dealerships utilize their DMS according to their individual business practices; consequently, the data format is inconsistent across the market. collects DMS data, including sales, service, parts, warranty, inventory, customer finance and insurance information. Then, using a detailed audit process, the company repairs and cleanses the collected data. provides automated data transfers of complete information on a daily basis to MarketQuiz using XML technology.

“A relationship between and MarketQuiz will greatly enhance the way in which automotive dealers communicate with their customers,” said Cindy Allen, vice president of “Automotive dealers will appreciate the cost-effective online survey technology, advanced targeted e-mail campaigns and increased revenues they will experience using the MarketQuiz system.”

About, a subsidiary of the StoneEagle Group, provides aftermarket financial services such as chargeback indemnity administration, F&I penetration reporting, dealer management system data acquisition, service contract validation, and quoting and claim submission via the Web to automobile dealers, service contract providers, banks, credit unions and other financial institutions nationwide. is an industry-specific software design and development company. Headquartered in Dallas, Texas, StoneEagle personnel have been involved in providing software applications to the insurance and related industries since 1967.

For more information, visit

About MarketQuiz

MarketQuiz, an e-mail marketing and survey firm based in San Antonio, Texas, says it helps auto dealers improve customer retention and increase revenue.

The company designs personalized e-mail based surveys and targeted e-mail marketing campaigns and provides detailed reports to measure the results.

For more information, visit

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