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Chrysler Financial's "License to Win" Contest At Camp Jeep 2003

June 30, 2003

Chrysler Financial, a DaimlerChrysler

Services business unit, announced the two winners of a two-year lease with

the "License to Win" contest. Chrysler Financial invited participants of

Camp Jeep® to guess the number of antenna toppers packed in a new 2003 Jeep

Wrangler Rubicon.

The "License to Win" contest awarded the two participants with the

grand prize of a two-year lease on a new Jeep Wrangler Rubicon. The winners

were Susan Lake of Leesburg, Va. and Joe Keller of Centreville, Va. Lake

and Keller both guessed the number 9,800 and the actual number of antenna

toppers was 9,816.

According to Chrysler, Camp Jeep is one of the nation's largest and best-attended annual vehicle

ownership gatherings. The Camp Financial tent, sponsored by Chrysler

Financial, had Dealer Relations Managers on site to discuss the benefits of

financing and leasing. In addition, a roughed-up Jeep Liberty was on

display to discuss The Credit Card Test® used to determine what the

lessee's responsibilities are at the time of vehicle turn-in. Jeep owners

also had the opportunity to apply for a Jeep Rewards Visa® Card. Jeep

Rewards Points can be redeemed for Dealer Dollars certificates to be used

for services or products at participating local Chrysler, Jeep or Dodge


"Chrysler Financial is dedicated to reaching beyond owners, expectations by

providing them with expert advice to help them understand the financing or

leasing of their next Jeep vehicle with Chrysler Financial," said Dietmar

Exler, vice president - Chrysler Brand Marketing for DaimlerChrysler

Services. "Jeep owners were also given an opportunity to explore Chrysler

Financial's broad range of products and services," said Exler.

The company says more than 8,000 people attended this year's Camp Jeep in the Blue Ridge

Mountains, near Charlottesville, Va., June 26-28. Core activities included

the Jeep 101 driving courses, 4x4 trail rides, a specially designed Rubicon

Challenge course and engineering roundtables. Lifestyle activities

available for guests included hiking, kayaking, outdoor survival skills,

fly casting, children's activities and outdoor grilling classes. New to the

event this year was an emerging artist concert series, which featured

outdoor performances from nine new artists to watch that included: Josh

Kelley, Justincase, The Beu Sisters, Alice Peacock, Total Vision, Rachel

McCartney, The Rising, Joe Bonamassa and Paul Christianson. Camp Jeep

concluded on Saturday evening with its traditional "Jeep Jubilee" picnic

dinner and concert, featuring rock group Smash Mouth and grand finale


Camp Jeep is one of several owner-loyalty programs created by the Jeep

Division of DaimlerChrysler and the event has sold out each year. For more

information about financing a Jeep vehicle visit

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