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Identity Authentication Service Warranty Protects Dealers

June 19, 2006

ATLANTA –’s identity verification tool SmartID now provides auto dealers with a $50,000 warranty covering the dealer if Smart ID incorrectly authenticates a customer’s identity.

With identity theft on the rise, this immediately accessible online tool helps dealerships fight the kind of fraud that costs businesses billions of dollars annually and saves the dealer from having to file a claim, which can make annual insurance premiums skyrocket.

Dealerships are increasingly being held liable for identity theft by lending institutions and insurance companies. But choosing to use SmartID is one way for dealers to protect their assets and reputation while demonstrating due diligence to those institutions.

SmartID’s software accesses a database of more than 4,000 sources and 33 billion records to create personalized questions pulled from an applicant’s historical background. Only when the person correctly answers the questions can the sale proceed.

To find out more about the warranty and SmartID, visit or call 888-648-9786.

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