The Industry's Leading Source For F&I, Sales And Technology

Software & Technology

ADI Partners With F&I Trainer Becky Chernek

October 09, 2007

Scottsdale, Ariz. — The Automotive Dealership Institute has partnered with Rebecca D. Chernek, president of Chernek Consulting Inc. (CCI). Based in Cumming, Ga., CCI enjoys nationwide recognition for offering the latest in F&I training, in-dealership consultations, high-energy workshops and sales development services. Chernek is a renowned F&I workshop provider, and has taught at dealerships across the country. She served as a guest lecturer at ADI this week, and received a standing ovation from a packed class.

“I was very impressed at the depth of instruction Becky provided in such a short period,” says Keith Mason, current F&I student at the ADI. “She really prepared us to be superior in the menu-presentation aspect of F&I.”

Chernek has joined ADI’s faculty as an associate professor, and will offer special workshops at ADI throughout the year. She will also assist ADI graduates with job placement at her dealerships nationwide. ADI’s dealership clients, too, will be able to go to Chernek as a resource, especially for new-hire orientation, ongoing certification and continued training of employees.

“We are very excited to team up with Becky because she shares a common vision with ADI and has the same commitment to excellence,” says ADI Executive Director and CEO Alan Algan. “Chernek Consulting Inc. provides the most comprehensive and results-driven in-store workshops in the country. We believe that, together, we will set a new standard in dealership training.”

“This is a great partnership,” agrees Chernek, “ADI’s new Web-based F&I training product is incredible, it is exactly the type of cutting-edge training and adaptability that today’s automotive industry demands. Competition is not within the dealership anymore. It is online and nationwide.”

As part of their new partnership, ADI will sponsor at least four dealership-only workshops per year. These three-day sessions will be taught by Chernek personally and held at ADI’s Scottsdale, Ariz., facilities. The first workshop is scheduled for Jan. 9-11, 2008. Seating is limited to 24 participants, and many of Chernek’s existing clients have already expressed an interest in attending. This includes Wendy Bowen, general manger of Hurd Auto Mall, New England’s largest General Motors campus. Ms. Bowen, whose first CCI workshop left her “motivated to go back to my store and turn everything upside down,” was excited to hear of the ADI-sponsored workshops. “Becky’s dynamic, and ADI is the most trusted name in automotive training,” Bowen reports. “I’ve enrolled multiple managers to Becky’s courses over the last several years, and will definitely send them to ADI. Becky teamed up with ADI makes a great combination!”

CCI will be making extensive use of ADI’s new Web-based F&I training program, and will integrate it into its nationwide dealership consultations. This online product is offered in three “modules,” each of which cover different aspects of finance and insurance management. Modules may be purchased individually to accommodate busy professionals who are unable to take extended time off from work. Should a student desire a more interactive approach, they have the option of enrolling the hybrid diploma program, which offers an additional week of “live” instruction at ADI’s Scottsdale campus and includes professional job placement.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Wells Fargo Auto Finance Named Non-Captive Lender Of The Year For 2007

Wells Fargo Auto Finance was named the Non-Captive Lender of the Year at the 2007 F&I Technology Conference and Expo in Las Vegas.