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DealerTrack Broadens Compliance Solution With Free Sample Red Flags Program

October 07, 2008

LAKE SUCCESS, N.Y. - DealerTrack Inc., a subsidiary of DealerTrack Holdings Inc., will provide a free sample Red Flags Identity Theft Prevention Program and supporting documentation to all existing and new subscribers to its DealWatch compliance solution.

DealerTrack's Sample Red Flags Program provides dealers with tools to prepare and implement a customized program to help detect, prevent, and mitigate identity theft in accordance with the FTC's Red Flags Rule. The Red Flags Rule mandates that dealers implement an identity theft prevention program by Nov. 1, 2008.

"The program we have developed lays out a simplified, streamlined path to help dealers conform to the FTC's Red Flags Rule," said Raj Sundaram, senior vice president of dealer solutions at DealerTrack. "It complements our DealWatch solution and assists dealers in developing a comprehensive compliance program. This is another illustration of our commitment to dealers in providing an industry-leading compliance solution."

All of the documentation for the DealerTrack Sample Red Flags Program will be provided electronically via CD, with key documents in Word format so they are fully editable by dealers as appropriate. The package includes:

· Red Flags Program - A sample written program that can be edited by a dealer to create their own customized Red Flags Identity Theft Prevention Program.

· Red Flags List - A listing of possible Red Flags pertaining to auto dealers, which a dealer can customize to include only Red Flags pertinent to a dealer's business.

· Red Flags Procedures - A step-by-step process for detecting and evaluating each of the Red Flags listed in the sample program.

Red Flags Customer Investigation Report - A report to help dealers document the outcome of the identity check, reference Red Flags that are detected, and record how they were addressed for auditing purposes.

In addition, for a limited period of time, new DealWatch subscribers will receive a complimentary copy of the 2008 ID Checking Guide, which includes valid driver's license and other government identification formats in full color for all 50 States and the 10 Canadian provinces.

DealerTrack's DealWatch is a comprehensive compliance solution that helps dealers protect themselves with electronic signature capture, encryption, storage of sensitive customer documents, and robust reporting of dealership activity to help minimize mistakes and avoid costly litigation. DealWatch also incorporates DealerTrack Red Flags, which enables dealers to cross-check a customer's information against numerous databases to help assess whether he or she might be using a false identity.

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