The new DMS product will be rebranded iCONNECT and will be marketed and supported by Ford of Canada staff. The selection by Ford of Canada marks DealerTrack's initial entry into the Canadian DMS market.
"We are excited that Ford of Canada has chosen the DealerTrack Arkona DMS as its new iCONNECT DMS solution," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "DealerTrack is committed to reducing dealers' costs and increasing their profitability, while also providing open access to other technology vendors. We look forward to working with Ford and its dealers across Canada."
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