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ADP Helps Dealers Navigate Social Media, Mobile and Internet Challenges

February 16, 2010

Orlando, Fla. The Dealer Services Group of Automatic Data Processing Inc. signaled its intent to help dealers navigate the social networking landscape, as well as the challenges the Internet has posed to dealers with three new offerings. All were unveiled at the National Automobile Dealers Association’s annual convention.

Completing its Business Online suite, which includes Vehicle Online, Quotes Online, Finance Online, Trade Online and Service Online, ADP now offers Quotes Online and Trade Online. This integrated toolset can work as either a suite of solutions or be purchased as standalone offerings, and can be integrated to any dealership Website regardless of the provider.

The company also launched a new social media reputation management solution, which goes beyond establishing simple Web pages in a few popular social sites. The new solution allows dealers to establish and register the dealership’s brand presence in more than 100 relevant social venues. It will also alert dealers to any negative brand commentary, and provides a systematic process for producing positive brand awareness among consumers.

Aside from improving brand awareness within a dealer’s local area, the solution aims to improve a dealer’s search engine rankings and the volume of relevant results listings. It also aims to grow a dealer’s user community participation and overall customer bass. It does this by creating a direct opt-in communication channel to customers, allowing dealers to bypass artificial filters while driving customer traffic to the dealer’s Website.

“The growth of Social Media represents a major opportunity for dealers to communicate with their customers in an environment different than the typical sales cycle -- and it’s one of the most effective means to do so,” said Steve Anenen, president of ADP Dealer Services. “As a leader in both digital marketing and managed services, ADP is uniquely positioned to provide a comprehensive social media solution that drives significant opportunities for the dealership to manage its online community efficiently and effectively.

The company also launched a new suite of mobile application solutions, which will allow dealers to run their business and communicate to their customers from any location. These key applications cover every facet of dealership communications including the “business to employee” area with the Drive DMS and IP Telephony applications, to the "consumer-facing" area of mobile websites and customer text notifications.

"As more consumers and businesses rely on mobile devices for their content, dealerships need to have a technology provider who can enable them to maximize on this opportunity,” said Kevin Henahan, sr. vice president of marketing for ADP Dealer Services. “Just as we have in many other dealership technologies, ADP is staking out a leadership position in Mobile Applications. These four new offerings clearly place ADP in the forefront of providing dealers all of the options they need to attract more consumers, easily convert prospects, retain customers, and better run their businesses.”


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