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izmocars Launches AOA-Web Solution to Drive Accessory Profits

November 02, 2010

SAN FRANCISCO — izmocars, a business solutions provider for the automotive industry, released on Monday the Web version of its dealership accessories solution, AddOnAuto (AOA).

The AOA-Web enables dealerships to seamlessly plug AOA's robust accessories visualization and configurator technology into an e-commerce engine directly on their existing websites. Izmocars says the solution has driven over 500 percent gains in accessory revenue-per-vehicle-sold for dealerships.

"We know that being able to fully visualize a desired vehicle, just the way they want it, increases consumers’ propensity to buy,” said Tej Soni, president of izmocars. “With the new AOA-Web, prospective car-buyers visit their local dealership Website to ‘add-on’ accessories until they’ve built the car of their dreams, increasing their likelihood to purchase at that dealership, while current car owners can ‘add-on’ accessories and directly order from the dealership – all without the traditional accessories stocking headaches.”

Currently, dealerships are capturing only about 10 to 17 percent of the $32 billion auto accessories market. izmocars developed AOA's in-dealership accessories solution specifically to help dealerships realize more accessories sales and, importantly, more profits – and the results have been dramatic. Recent numbers demonstrate that the average dealer using AOA is generating $500-$1,500 in extra revenue, per vehicle – representing a much-needed new revenue stream of $1 million a year. AOA-Web was created to further extend this accessories sales advantage to the dealership Website.

"We attribute the success of our industry-leading accessories division to AOA. We could not be happier with the AOA product," said Mike O'Neil, accessories manager of Falmouth Toyota. "Now that AOA has launched its Web version with a completely new and improved interface we are even more excited that our customers will be able to enjoy the same level of fun in accessory shopping online as they do in the showroom."

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