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Resource Automotive Launches QCertified Pre-Owned Mobile App

April 07, 2011

CHICAGO – Resource Automotive Inc., the provider of F&I programs and a unit of The Warranty Group Inc., today announced the launch of the QCertified mobile app, which links users to an exclusive database of vehicles that have passed the QCertified used-vehicle certification program.

Recognizing the increasing mobility of its users, Resource has released the app through Apple’s App Store. Scan the QR code to download from the App Store.

Resource will eventually develop and release versions of the app for Android and BlackBerry operating systems.

“This is a full-featured mobile application, giving shoppers access to the entire QCertified inventory on their smart devices,” said Mike Frosch, president and COO of North America for The Warranty Group. “Consistent with the QCertified.com portal, users are provided a full menu of search capabilities, vehicle details, pricing and photos. This is the next logical step in our QCertified strategy of demonstrating the value of certification and directing prospects to participating dealerships.”

QCertified.com is an extension of Resource Automotive’s strategy to utilize technology and automation at every customer touchpoint to add value to the ownership experience with every customer interaction. Other dealer offerings include service contracts, GAP, variable and fixed training, pre-paid maintenance programs, appearance protection, as well as expertise in dealer participation programs and dealer-obligor models.

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