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GM Certifies DealerTrack's CRM, Leads System for Dealers

May 16, 2011

LAKE SUCCESS, N.Y. — DealerTrack Inc. announced that General Motors has certified its customer relationship management (CRM)/Internet lead management (ILM) system for use by GM dealers using the DealerTrack dealer management system (DMS).

The combination of DealerTrack's CRM/ILM systems with a dealership's DMS gives dealers a complete end-to-end solution for customer communications, from prospecting and sales management to lifetime customer retention. With GM’s certification, all of its dealers who use DealerTrack's DMS or the DealerTrack-supplied General Motors Integrated DMS (IDMS) now will have access to the DealerTrack's CRM/ ILM system to better manage online and in-store sales, parts and service leads and engagements.  

"With this certification, General Motors dealers can feel confident that their DealerTrack DMS will meet their current customer communications needs and beyond," said Sharon Kitzman, senior director of DMS at DealerTrack. "The DealerTrack CRM/ILM system is the perfect tool to help GM dealers increase and improve customer contacts related to sales and other dealership services."

DealerTrack received this certification through the GM OneSource Leads Program, which is a lead consolidation service that gives all GM participating dealers a single, common lead delivery and reporting resource. In addition, DealerTrack is an endorsed provider of General Motors IDMS solutions to GM dealers nationwide.

"At General Motors, we have high certification standards for systems and processes that our dealers use," said Scott Horn, GM lead operations manager. "Based on our testing, we are confident that DealerTrack's CRM/ILM system is robust enough to handle the critical job of sales, parts and service leads management for our dealerships nationwide."

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