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Mitsubishi Names OneCommand a Diamond Care Service Marketing Provider

May 03, 2011

CINCINNATI— OneCommand, a provider of multi-channel marketing solutions for the auto industry, today announced that it has been named a "Diamond Care Service Marketing Provider" by Mitsubishi Motors North America.

OneCommand’s service marketing program for Mitsubishi helps dealers increase their marketing effectiveness with service customers while also driving higher customer conversion and loyalty rates.

“We are proud to have been selected as a Diamond Care Service Marketing Provider for Mitsubishi Motors North America,” said Marvin Grimm, executive vice president of OneCommand. “Our program is aimed at increasing service frequency, while driving marked improvement in customer response rates, satisfaction and, ultimately, the dealership’s bottom line.”

OneCommand’s ServiceConnect program enables dealerships to easily implement targeted, multi-channel communications customized to each customer’s position in the ownership lifecycle as well as their specified communication channel preferences. The ServiceConnect toolbox includes OneCommand’s highly effective ‘Voice of Authority’ campaigns, as well as turn-key and relevant e-mail, text messaging and direct mail communications. OneCommand also increases customer retention by powering personal web pages (PURLs) for dealership customers.

“ServiceConnect addresses areas of particular importance to Mitsubishi dealers: driving up customer retention, encouraging repeat purchase behavior, and increasing fixed operations revenue,” said Grimm. “By utilizing ServiceConnect, dealers have the tools necessary to demonstrably improve CSI and strengthen customer loyalty to both their dealerships and the Mitsubishi brand.”

Key benefits of the OneCommand ServiceConnect program are: 

· A user-friendly marketing solution, with turn-key implementation, available to all Mitsubishi dealers.

· Automated voice, text, e-mail and direct mail communications delivered to the right customer, at the right time according to the consumer’s unique channel preferences.

· Entirely self-maintaining program, requiring no additional dealership resources.

· Multi-layered support team, including in-field experts and internal customer support professionals that share best practice campaign recommendations to help drive additional traffic.

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