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PSCars.com Licenses Online Car Shopping Tools to Enhance Dealer Websites

June 20, 2011

BOCA RATON, Fla. — PSCars.com announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer better features for online shoppers on their own dealership Websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my Website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these tools provides an answer to meet this market need.”

PSCars.com’s licensed tools — offered as packages or a la carte add-ons to a dealer’s Website—provide features designed to help dealers use their Websites and social media spaces to sell new and used vehicles.

The new-car showroom, vehicle configurator and online negotiator tools give dealers a franchise brand-specific showroom that allows customers to research and configure vehicles by the trim, colors, options and accessories they want. Dealers can customize the showroom to reflect their store brand and identity and integrate the tool into their current Website or as a destination microsite linked to online promotions and specials.

In addition, the online negotiator tools provide a platform for customers and dealers to effectively negotiate and close deals online. 

The used car showroom, vehicle configurator and online negotiator tools provide dealers with a branded space to feature key units in inventory, as well as special promotions and pricing. Online shoppers can configure their used vehicle of choice or use the “we’ll find it for you” function to allow dealers to source a vehicle for the customer. The online negotiator feature also gives consumers and dealers a platform to work out and close a deal.

The mobile and social media applications give dealers a way to offer PSCars.com’s new- and used-vehicle showrooms, research and configuration functionality across smartphones, tablets such as the iPad and other mobile devices.

PSCars.com will offer the tools to dealers who participate in its online vehicle shopping portal. The company also is offering introductory pricing and multi-brand discounts for dealers who want the online shopping features for their own websites.  

“The licensing of these tools does not change our core mission, which is to transform how online vehicle shoppers can find, configure and purchase vehicles,” Kodsi says. “We realized, however, that dealers want to use their Websites to play a larger role in selling vehicles. The PSCars.com tools effectively turn a dealer’s website into a virtual auto mall.”

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